"Billboard with detached sheets, simulating the leveled forest. Phrase: Only 7% of the Atlantic Rainforest is left."

Context
"Atlantic Rainforest used to cover almost 15% of Brazil’s territory. Today there is only 7% left of its original area. To create a campaign to make people aware of the importance of forest conservation."

Results
The creative solution was to create a high-impact piece to make people stop and think about forest preservation. Regular people should feel responsible for conservation too.
 
Title: "See Through Billboard"
Agency :F/Nazca S&S Publicidade Ltda 
City: São Paulo
Advertiser :Fundação Sos Mata Atlãntica
Brand Name :Fundação SOS Mata Atlântica
Product: Name Nature Preservation
Business Sector: Environmental & Animal Issues
Campaign Name Campanha Vazada  (See the campaign)
Date of First Publication: 2/18/2006
Market :Brazil
Country of Production: Brazil
Language :Portuguese
Type :Billboard
FIAP - Ibero American Advertising Festival, 2006 (Silver) for Outdoor