The Golden Award is an independent forum committed to improving the standard of creative excellence. The jury  consisted of personalities from 19 countries, among them CEOs of advertising agencies, Creative Directors, Global Marketing and Communication Managers of international clients, Media Designers, Professors of Communications, Directors.

Golden Award
The prize Golden Award of Montreux represents the waves of the Lake Geneva (Lac Leman), the peaks of the nearby Alps and the letter "M" for Montreux. The stone was taken from the lakeside.

Gold Medal
In each competition TV, Print, Web, are different product and technical categories, see list of categories, where the best entries are rewarded with a gold medal. In the technical and product categories is entertainment not the main target. Decisive is the total impression. After deciding about the finalists in each category, the jury discusses which finalist is worth a gold medal. The decision is made after voting with simple majority. It is possible that in one category there are two gold medals, but also that there is none.