莫比广告奖奖座是一个闪光的金色无限标志，被雅致地镶嵌在大理石底座上。它的名字和形状源于上一世纪德国数学家暨天文学家莫比（Augustus Ferdinand Moebius) 发现的莫比现象。一长条的纸扭半转，圈一个圆圈，再把两端相粘，就成了莫比圈。这个奖座也正象征沟通无限，创意无限。大赛的组织者是美国节目协会，它同时还负责管理年度的美国国际电影节，发起人希望在理解广告销售性一面的同时，也专注于它富于创意的一面。每年的2月在美国芝加哥城都会隆重地举行此项赛事的颁奖典礼。随着参赛作品的激增，每年约有259座莫比奖座颁予各奖项的最终赢家。其中电视广告奖约105项，广播广告奖约18项，平面广告奖约120项，包装设计奖跃16项。

多元化的独立评奖方式:

    大赛的评判在美国、加拿大等不同地点进行。评委独立评判，避免了人为的相互影响。评委代表们来自不同文化背景及不同规模的公司，领导潮流的主题和国际化的创意表现常常更受青睐。在项目类别上必须对作品整体上进行评判；而创作技巧类则允许依据某一特殊创意因素来进行评估，如广告文案、艺术指导、摄制手法等。虽然每一个类别都设有莫比奖座，但评审要求严格，所以许多项目的大奖会成为空缺。而同时其它类别中却可能有一个以上的获奖者。只要它们值得嘉奖，评委会并不限制其数目。

The Mobius Advertising Awards was founded in 1971 in Chicago, Illinois, USA, as The U.S. Television Commercials Festival. The festival soon added Radio, Print and Package Design to its competition and took its current name.
 
The competition provides an international forum through which advertising agencies, producers, art directors and designers, TV and radio stations as well as corporate advertisers can attain recognition for creative endeavors.
 
The Mobius name and shape is derived from a scientifically puzzling discovery of a German scientist in the last century. A "Mobius" is like a strip of paper that when twisted once and joined at the ends presents a single edge and a single face reversing themselves and continuing indefinitely. Thus, the Mobius Statuette is a three-dimensional version of a Mobius strip.
 
Corporate headquarters are now in Redondo Beach, California, USA.