【4AAD讯：12/06】健怡可乐在澳大利亚推出了的新行销活动，一看这次广告海报，令人脸红心跳，是一对年轻男女的接吻镜头，下面的文案则写“One Calorie Burnt in a Moment”。

    这个行销再次对年轻女子，强打健怡可乐热量只有一卡的诉求。不仅如此，他还要消费者一起来互动分享，怎样在喝进可乐后，还能瞬间消耗掉这一卡。有趣的方法包含和你的牛仔斗争一番，或是穿上高跟鞋奔跑到厕所吧。这样完全抓住年轻女性生活的描述，应该能吸引不少人的心。

原文：

Diet Coke Is Showing How to Burn One Calorie

Diet Coke is showing Australian women a number of great ways to burn the one calorie they get by consuming two 200 ml serving of the drink (each of them has 0.5 calorie). On the heels of a hugely successful ‘Share a Coke’ campaign launched in fall to help people reconnect with their friends by personalizing cans and sharing virtual versions of the packaging (it’s still running), the Diet Coke brand is rolling out a new promotion entitled ‘One Calorie Burnt in a Moment’ targeted at women.

“The campaign is designed to remind women of the Diet Coke low-calorie benefits, communicating its relevance in a healthy, well-rounded lifestyle for all young women,” commented Pamela Wyatt, marketing manager for Diet Coke. The new promotion has been developed specifically for young female consumers in response to massive campaigns of male-oriented products such as Pepsi MAX or Dr Pepper Ten.

The promotion helps ladies to find the best and the most pleasurable way to burn one calorie—and shows how everyday actions help reach this goal. For instance, you can burn one calorie “by wriggling your way into new jeans” or “running for the loo…in heels” or by kissing passionately. The campaign includes magazine prints, digital ads and outdoor elements to show that you really don’t have to get worried about the 0.5 calorie you consume by sipping a Diet Coke—it doesn’t take much to burn it by doing simple things. Calories go, taste lasts.